To received a score from us, please provide a link to your Pitch Deck for us to review. A Link to a video or SlideShare is also acceptable.
Although a link to your Pitch Deck is preferred, you can also send us a file. Only PDFs are accepted and please try to keep it under 40 mb.



Please score your start-up (which is required to submit the form). If you have multiple team members, please have each team member provide an assessment of the start-up.


For all assessments, 1 is Low and 5 or 7 is High.



HTML5 Icon
Market Risk
1 is Low Risk and 7 is High Risk.
Technical Risk
1 is Low Risk and 7 is High Risk.

Market Risk:

Technology Risk:

Execution Risk:

Combined Risk:

Design Index:

Philosophy -
The company’s history, values, belief, vision, mission, and strategic intent:
1 is a Low Value and 5 is a High Value
Structure -
The organization’s structure (vertically and horizontally integrated), business model, position in a business supply chain and society:
1 is a Low Value and 5 is a High Value
Innovation -
The area of improvement (i.e., technical, financial, process, offering, or delivery) and the type (breakthrough or incremental according to low/high market risk and low/high execution risk. Is the innovation type Incremental or Breakthrough? What is the organization’s level of ambition?:
1 is a Low Value and 5 is a High Value
Social / Human -
The users’ and other stakeholders’ cultural connection, identity, needs, behavior, and activities:
1 is a Low Value and 5 is a High Value
Environmental -
The eco-requirements and level of ambition (legal requirements or continuous improvement: detail, functional, process or systemic:
1 is a Low Value and 5 is a High Value
Viability -
The expectations regarding market share, ROI, and so forth, as related to the time horizons?:
1 is a Low Value and 5 is a High Value
Process -
The steps necessary to bring the business ideas, through concept to final product in the market place and how the project is coordinated with other projects:
1 is a Low Value and 5 is a High Value
Function -
The deliverable that meet the customers’ need. It includes: Platform, modular, or custom product, function, unique selling points, number and type of required number of SKUs and technical requirements:
1 is a Low Value and 5 is a High Value
Expression -
The physical manifestation of how the business wants to be perceived (brand perception). It is achieved though design language, and design principles:
1 is a Low Value and 5 is a High Value